Lichtgeschmeide Flyers

Client: Fr. C. Tischler
Date: February 2017
Website: Lichtgeschmeide.de

Lictgeschmeide

Local Handmade Jewellery

Mrs Tischler is a self employed Jewellery maker and teacher. She makes unique jewellery using a vast range of stones, minerals and resins alongside handmade adornments. She also runs regular workshops and private events at her small home studio and shop, teaching people of all ages, how to make their own jewellery.

Code Clinic KreativAgentur were initially asked to create a bespoke flyer that could be handed out at the many craft events & markets that Mrs Tischler attends. The goal of which, being to promote her business and get know in the locals region and increase sales of both products and workshop tickets.

Constraints / Requirements:

The Project Challenges

– Run client mini-workshop to establish goals, themes and ideas for flyer & website
– Design & print 2 sided flyer to advertise business
– Advertise jewellery for purchase
– Advertise workshops & events

Outcomes

The Project Results

Code Clinic KreativAgentur established from the consultation workshop that Mrs Tischler needed to acheive 2 goals with the flyer. As a self employed person her budget was limited and so this was the first real marketing campaign of any significance. So, it was important that we were able to define this goals clearly before beginning the design process.

The primary goal of the flyers was to raise awareness of her business with the goal of increasing sales of her jewellery. In addition to this Mrs Tischler was keen to promote the jewellery making workshop and private events that she had recently started, and was finding success with.

We were able to create a 2 sided Din long flyer, that used 1 side to promote each of the identified goals. These were printed on a heavier card than is typically used, which help to promote the idea of quality which runs throughout the Lichtgeschmeide range and brand.

Distributed at craft markets and special events as well as outside the studio, the flyers have been directly translated into increased enquiries and sales of both sides of the business.

Such was the success of this project that were we soon asked to create a website for Lichtgeschmeide / Mrs Tischler.

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