Why Your Business Needs WordPress

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WordPress: What it is and why you should be using it. When getting your website designed or redesigned for your small to medium-sized business, it can be confusing to figure out exactly what you need your website to do and how it should be built. You might know what colors you want to use, the buttons you like, the images you want to place on your site and maybe more. But most businesses do not evaluate the different support systems they can use for their site.

Should your website be built from the ground-up using custom designs and code? With all of the options – content needs, the different platforms, CMS, and static or dynamic content – it can be hard to know where to begin. Imagine your website was your home or office. You know what furniture you want on the inside, the colors you are going to paint the walls, where the furniture is going to go and an array of other details. But if those walls are held in place by glue, the home will crumble at a strong gust of wind. As a result, your website needs a structure that is versatile, extendable, powerful, secure, easy to use and accurately reflects your business and its values.

Meet Our Friend WordPress

WordPress is the perfect solution for your needs. It is an open source content management system that allows users to publish, edit, modify, delete and organize content through an easy-to-use interface. In other words, WordPress is a simple but powerful tool that allows you to own and maintain a highly professional website or a personal blog with little or no previous experience. Now that you have an idea of what WordPress is, I want to share with you why it is the perfect option for your business website.

WordPress is Versatile

WordPress is able to adapt to many different functions and activities, making it an excellent option for any business type. Fortune 500 companies, celebrities, news channels and others trust their businesses to WordPress. For example, famous blogs such as TechCrunch and Mashable power their websites with WordPress. The New York Times’ blog also uses this powerful content management system (CMS).

WordPress is one of the most popular platforms for business owners and bloggers. If you want to see how many other popular and well-known businesses and individuals power their websites using WordPress, then you can view the official showcase. That should be enough to convince you that WordPress is versatile and can fit any business need and sector.

WordPress is Extendable With Plugins and Themes

Plugins and themes allow users to add more functionality and achieve the design they want without having to create a single line of code. It is because of this reason, that many entrepreneurs, non-designers and small businesses use WordPress.Plugins are software packages that extend the functionality of WordPress and allow you to add new features to your website. For example; do you want social media icons at the bottom of your blog posts? There is a plugin for that. Want your home page to have a slider with images? There is a plugin for that. Want to collect email addresses for your mailing list? There is a plugin for that.

There are thousands of free and paid plugins that you can use to easily extend the functionality of your website. For example, at Code Clinic we have created a number of custom plugins that we add to WordPress to make our clients’ websites faster, more secure, easier to maintain, and keeps spammers away.

WordPress is More Secure than Fort Knox

WordPress has been created with security in mind. Sites that are supported by WordPress can be harder to hack than sites built on a custom CMS. There are plugins that can scan for threats and attacks – keeping your site protected. There are also plugins to keep your site clean from comment spam and other threats. However, just like any website, it is possible for your WordPress site to be hacked if someone is determined enough. Hence, at Code Clinic we specifically developed a number of advanced security features for use in all the websites we build under the ‘Clinical CMS’ banner.

To reduce the  potential threats, it is important to keep your WordPress site up to date and fresh. If you are running on an older version of WordPress, then you increase your risk of being hacked. We offer a service for that too!

WordPress is Search Engine Friendly

Web design and user experience are becoming a more important part of the search engine algorithms. You need a website and theme that is mobile and search engine friendly, if you are to maximise the number of visitors to your site. The WordPress platform offers that through it’s clean code, the use of semantic markup and numerous plugins. Along with a strong SEO and marketing strategy, your WordPress site developed by Code Clinic will be ranked highly in the search engines in next to no time.

WordPress is Easy to Use and Learn

One of the main reasons WordPress is so popular is because it is just so easy to use. WordPress uses a friendly interface to help you navigate around so you can add and edit content and pages quickly. You will not have to learn how to code; only how to navigate around the platform. Many beginners get the hang of using WordPress in a few hours – it is that simple. But of course we walk you through this and support you as you get familiar with your new site. Plus, since it’s is so popular, there are loads of free resources on how to use WordPress. These  range from beginner to expert, and everything in between.

WordPress is Free and Open

The WordPress platform, plugins, and many themes are free. They can be downloaded, installed and modified. You can use the platform to create any website that you want. Since WordPress is an open source content management system, everybody has the ability to contribute to making the platform better. Anyone is allowed to offer contributions to the software’s development, answer questions and offer support. This means contributors are constantly creating a new and better version of WordPress. You do not have to worry about your website operating on an old archaic CMS. This combined with Code Clinic’s great experience and support, is the reason many of our clients chose us over our competitors.
We use WordPress and custom coded plugins to make an even more powerful platform that we call Clinical CMS.

Our clients have found that other web design companies near Neumarkt build websites that operate on a bulky old CMS that is difficult to use and difficult to look at. If you are ready for a more powerful, easier, secure and versatile platform for your website, then you need to use WordPress. Give us a call today at 0161-408-4759 to find out more about our powerful Clinical CMS that will set you above your competitors and drive your business to new heights.

Alex

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